翻訳と辞書
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・ We Didn't See a Thing
・ We Didn't Start the Fire
・ We Die Young
・ We Died, They Remixed
・ We Dive at Dawn
・ We Do It
・ We Do Not Negotiate with Terrorists
・ We Do What We Want
・ We Don't
・ We Don't Belong Here
・ We Bought a Zoo
・ We Bought a Zoo (book)
・ We Brave Bee Stings and All
・ We Break the Dawn
・ We Bring an Arsenal
We Bring Good Things to Life
・ We Bring the Noise!
・ We Broke the Rules
・ We Broke Up
・ We Built a Fire
・ We Built This City
・ We Built This Glee Club
・ We Butter the Bread with Butter
・ We Buy a Hammer for Daddy
・ We Buy Any Car
・ We Call It Acieed
・ We Call On Him
・ We Came as Romans
・ We Came as Romans (album)
・ We Came for the Dead!!!


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We Bring Good Things to Life : ウィキペディア英語版
We Bring Good Things to Life
"We Bring Good Things to Life" was an advertising slogan used by General Electric between 1979 and 2003.〔http://www.forbes.com/2003/01/16/cx_tm_0116video2.html〕 It was designed by the advertising firm BBDO led by project manager Richard Costello, who would later go on to become head of advertising at General Electric. The slogan was designed to highlight the diversity of the products and services the company offered. The slogan, after its many appearances in GE advertising, was responsible for increased popularity and a new image for the company.
== Overview ==

For many, the name General Electric brings to mind the company’s famous slogan “We Bring Good Things to Life.” The slogan is a reflection of the company that has moved far beyond its origins as an electric generating company and maker of electrical appliances.〔http://www.ge.com/company/history/edison.html〕 By the 1990s, GE had become a highly diversified worldwide conglomerate that continued to sell lighting products and appliances; but also dealt in aircraft engines, capital services, industrial systems, information services, medical systems, plastics, power systems, and transportation systems. GE’s 1986 acquisition of RCA, which included the NBC network, signaled a gradual shift in company emphasis to service and technology industries.〔Riggs, Thomas, ''Encyclopedia of Major Marketing Campaigns'', Detroit: Gale Publishing, 2000, pp 608-610.〕 GE was the only company that had remained on the Dow Jones Industrial Average Index since 1896.〔http://www.moaf.org/publications-collections/financial-history-magazine/80/_res/id=File1/Article_80.pdf〕 Its “We Bring Good Things to Life” advertising campaign focused on GE’s message and helped it bring all of the company’s interests to the public’s attention under one umbrella theme.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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